Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ...
Consistently reach suspended fish at any depth with the CountDown method. The controlled depth technique was introduced to the world with this lure, and to this day is the standard by which all oth...
Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice when fish are finicky and in a negative feeding...
A beautifully finished technical jig head designed for vertical fishing but also formidable on the line.
XXL eyelet to optimize the swimming action of the soft lure.
A slightly inward point and a T...
