Our Story

We are a family run fishing shop based Stevenage, Hertfordshire, with a passion for angling just like yourselves. We have been lifelong anglers fishing for both match and pleasure for many years before feeling the urge to target specimen carp.

We get out fishing almost every weekend and have extensive local knowledge that we can pass on, to help you, as a customer. We still have endless enthusiasm and passion for the worlds greatest pastime and aim to give our customers first class service and advice whatever level of fishing you may be at.
Beginners or the more experienced anglers will get a warm welcome and reliable advice and of course Tea or Coffee when in the shop. 
Stevenage Bait and Tackle mission is simple
  • Redefine what a fishing tackle shop is about.
  • Better customer service
  • Better company culture
  • Better business model
  • Better in everything fishy
  • And So Is Why We're Here:
  • We're here to support people’s love of all things fishing
  • We're here because we know we can do “fishing shop'' better than it's ever been done before.
  • We're here to impress customers and to impress ourselves.
  • We're here to challenge the status quo in the fishing tackle industry.
  • We're here because a typical work day should include a dozen outbursts of laughter.
  • We're here because we know life is meant to be lived with the least amount of stress and the most amount of FISHING!
Stevenage Bait and Tackle was founded in 2022 when the owner steven middleton saw a gap in the market for the fishing industry, Yes you guess it Plan old customer services bring back what a fishing tackle shop is about. We continue to break the mould of the typical retail model you're used to in the fishing tackle industry, come and have a cupper and a chat. 
Who Are We?
We're a fishing family who really enjoy three things. Fishing, Fishing and more Fishing. We see value in enjoying our lives, working in an industry we're passionate about and around people we actually like. We built this shop from nothing on a backbone of exceptional customer service, attention to detail and a modern day business model. We care about innovation, technology and bringing value to our customers. This is in many ways disrupting the way retail has been done in the fishing industry since time began. But by now you know, we are not your typical tackle shop and love being different and ultimately being better.
What's Our Shop All About?
Our deep knowledge and passion is firmly embedded in the fishing scene. The best way to get to know us is through our Facebook and Instagram. All the brands and top notch fancy stuff to make your fishing experience better. Although we are rooted in the carp world we didn't forget about the other types of fishing fun. We are here to provide a great experience for each and every customer whether you're going crazy for the latest bite alarms or just buying some new line. We intend to be wherever you prefer to shop. Swing by our retail store, browse our website, or find us on Amazon. 
We hold in stock a good range of tackle representing quality items from all the leading tackle suppliers.
In our online shop we have categorised each product area as simply as we can in order to make your online shopping experience as pleasurable and hassle free as possible. If there is something you don't see feel free to give us a call and we will see what we can do to help.